Clone Spotify with REA and you walk away with the player, without the music and without the label contracts. Answer eight questions and see where your product lands on the ruler: at one end, a calculator, with no moat at all; at the other, Spotify.
Inspired by Richard Jesus's post.
The calculator does what it promises, but anyone can reproduce the whole product with REA. There is no exclusive content, community, partnership, scale, license, physical piece or operation. The customer loses nothing by switching to the clone.
You can clone the Spotify app with REA, but the clone is left without the music and without the label contracts that allow charging for it. Add the scale and the habit of millions of users. The value is in what does not show up in the code.
Nothing. Today the clone walks away with everything that matters.
In a diagnostic conversation, we look at which of these eight your product is most likely to develop first.